CUSTOMER
EXPERIENCE

DIET CHEF

Diet Chef started more than 10 years ago to unburden people with a desire to lose weight : it is easier to lose weight if someone prepares your food, controls the portion size and count your calories. Kevin Dorren, one of the founders of Diet Chef, states: “I started Diet Chef because I wanted everyone to be able to have that same advantage. No more labor intensive cooking, no more worrying about calories, no more counting points”. Diet Chef has grown a lot and is now the UK’s largest delivered diet company with over 200,000 customers, a brilliant journey!

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Customer challenges

Up till June 2018 Diet Chef provided only diet products, supplied at ambient temperature. About 120 SKU’s for breakfast, lunch, dinner and snacks are daily supplied all over the UK and occasionally also abroad. The company decided to extend their product line with frozen products, easy to prepare in the microwave.

They conducted a thoughtful study about the available suppliers of selected food ingredients, selected carefully delicious, healthy and tasteful menus and invested time and efforts in the logistic track.

The frozen 8 SKU’s are packed early afternoon between 13H00 and 14H30 and are picked up late afternoon around 16H30 by a regular non-cooled distribution company. Within 24 hours they are distributed all around the UK (except for the islands). Since Diet Chef uses dry ice for this application, the packers are well trained in the safety procedures, the dry ice is packed in a wrap and a warning label is added inside the box.

See Solution

“After conducting intensive competitive tests, I was really confident about the Ranpak WrapPak solution. The special shaped paper performs the right temperature protection for our products”.

Fiona Boyd, Head of Product Innovation at Diet Chef, Edinburgh, UK

Solutions

Diet Chef performed intensive tests with 3 solutions: WrapPak pads, EPS boxes and wool based liners. Because of the high costs and the environmentally unfriendly appearance, the EPS boxes were eliminated. Since the WrapPak paper outperformed the wool based liners in 3 consecutive tests and provided a more cost friendly solution, the final choice was made unanimously.

Results

Since changing to the WrapPak solution Diet Chef has received no complaints. Our bi-weekly due diligence, show constant positive results and the data provided by dataloggers with packages confirm the temperature stability of the products. In addition, our CEO is really enthusiastic about the solution, it fits perfectly in our mission to provide a safe and environmental solution”.

“Filling the boxes with the pads is not complicated and the pads are produced with a simple touch on the screen.”

Packers at Diet Chef, Edinburgh, UK

Business results

The new product line of frozen Diet Chef meals really took off, so we needed a flexible and cost efficient solution for packing the products. With the intensive support of the distributor and Ranpak we are able to provide a temperature controlled solution and are able to achieve our growth targets which involved:

Cost
reduction
Thermal
Protection
Ease
of Use

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